Youshopp is a talent agency, mainly focused on gamer and geek audiences, creating a strong connection between great brands and even greater influencers. Its objective is to simplify the management and partnership of its clients, creating campaigns and raising both relevance and range for all involved. Youshopp is about your brand, your image, your reach and, above all else, about you. About the rebranding, we thought in creating a modern logo, simple and memorable. In relation to elements and concepts, the "U" was stylized and justified, creating an aureate bond between the two shapes. The icon has the intention to demonstrate graphically, that between brand and audience, there's a perfect match.