Branding
Jun 13, 2022
After 4 years of waiting, Team Liquid finally launched its Official Store in Brazil. The goal was to allow the Brazilian fans to have the same experience as the NA an EU people, celebrating their culture and honoring their long wait. I was assigned to concept and develop the overall campaign visual identity and slogan. What you'll see here is just a small part of several pieces made by an amazing team of creative people. I hope you enjoy as much as I did!
ANNOUNCEMENT VIDEO
References
Visual Identity concept
Outcome
Creative Direction by Frank van Rooijen and José Gimenez
Photos by Felipe Maaker
Video footage by Gabriel Celestino
A big shoutout to everyone involved in this project ♥